(Download) "Digital Marketing Analytics" by Chuck Hemann & Ken Burbary " Book PDF Kindle ePub Free

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eBook details

• Title: Digital Marketing Analytics
• Author : Chuck Hemann & Ken Burbary
• Release Date : January 14, 2018
• Genre: Industries & Professions,Books,Business & Personal Finance,
• Pages : * pages
• Size : 5304 KB

Description

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
Prioritize—because you can’t measure, listen to, and analyze everythingUse analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviorsMeasure real social media ROI: sales, leads, and customer satisfactionTrack the performance of all paid, earned, and owned social media channelsLeverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HRStart optimizing web and social content in real timeImplement advanced tools, processes, and algorithms for accurately measuring influenceIntegrate paid and social data to drive more value from bothMake the most of surveys, focus groups, and offline research synergiesFocus new marketing and social media investments where they’ll deliver the most value

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